The five secrets to creating a compelling provenance story
More than ever before customers want to know the source of the food that they eat, where it comes from, who is growing and how it is grown – but how do we prove our product provenance?
Join the waitlist to our 6 weeks Provenance Storytelling course starting next month!
5
Ingredients
There are five ingredients involved in creating a compelling and impactful provenance story
Customer
Who they are and why they will care about your provenance story
People
Founders and key people
Product
Features, benefits and value
Place
Origin and environment
Proof
Basis of authenticity
Specifically designed for
Fishers
Farmers
Boutique food & beverage business owners
- A library of provenance story “gems” that will resonate with your customers
- A core provenance story ready to be communicated and on which all marketing content can be based
- A framework to collect and organise new provenance story content. Making creating new stories easy.
- An ideal customer profile and customer journey documented
The great thing about a story is that it lives on. Real stories keep on telling, keep on going, and keep on connecting with people.
"An excellent Provenance Storytelling Masterclass..."
Honey and Fox tailored and delivered an excellent Provenance Storytelling Masterclass for a group of small-scale farmers in peri-urban Sydney.
Working with the team was so enjoyable, the day itself was relaxed..it was a great success – our group were actively creating, sharing and learning from each other as well as from the course.
Madeleine Florin
Greater Sydney Local Landcare
We know what you are wondering...
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Download our Stories For Success Toolkit
The why, the what, and the how of provenance storytelling.
Telling your provenance story is a cakewalk with our toolkit
Developed by Honey and Fox for Agrifutures Australia, our Stories for Success Toolkit includes:
- The latest consumer trends, technologies, and platforms
- Provenance Storytelling Guidebook
- Producer templates
- Case studies that show how other businesses have used storytelling to boost their business
Learn from the success of others
A series of case studies from food businesses that have successfully used and implemented provenance storytelling to make an impact, boost their business, and the lessons they have learnt.
Producer videos
Unlock the secret to telling your provenance story.
- team@honeyandfox.com.au
- Hobart, Tasmania
Copyright 2020 Honey & Fox Pty Ltd